Everything changes, but everything stays the same

Polls in the US are showing massive slumps in the approval rating of President Obama. He is now dipping to below 50% approval. The analysis of his dramatic decline in support from the voters is noted in one article as making his first six months a "greater failure" than those of George W. Bush.

When President Obama swept into power on the crest of unprecedented hope and euphoria, his message was simple - 'we want change'.

Alas, the current run of bad news polls suggests that the American people are not feeling the change that they hoped they could believe in.

Of course, change takes time.

The reason we mention this is that one cannot escape the huge slogan on the website of our very own Conservatives.

"Now for Change" screams the website of the Conservative Party.

Great! Fabulous! Let's all have a slice of that. So, what are they going to do, exactly?

Civil liberties, police state, European Union...

At the moment - apart from the welcome promise of cancelling the biometric ID card scheme - the Conservatives are still rather vacuous on policy.

Their 'now for change' slogan offers nothing more than a nod to the three word election mantra of President Obama.

As Hillary Clinton famously gibed: "Lifting whole passages from someone else's speeches is not change you can believe in, it's change you can Xerox".

To bring that back to the domestic... lifting a three word slogan from someone else's election campaign is not change you can believe, it's change you have photocopied.

And the evidence from the polls is that the American people aren't feeling particularly enthusiastic about the change that they were promised.

The Conservatives - and the British electorate - might want to take note of that.