Really interesting looking round every single one of the British newspapers, looking for comment or reaction to David Cameron's speech to the Conservative spring conference.
The response can be summed up with a modestly lukewarm 'steady as she goes' kind of attitude.
Then there's the most positive - The Sun - which doesn't even make Cameron it's main front page headline; he's being knocked to the left side column by Cheryl Cole and her "terrifying" "agony" (she's split up with her football playing fella, apparently).
With media attention crawling all over 'Bully Brown' yet Cameron's conference speech getting nowt more than a gentle ripple of polite platitude, it's no wonder Labour are catching up in the polls.
If it weren't for writing this blog, would I even know Cameron had made a speech or that the Conservatives had just had a spring conference? Possibly not.
Be interesting to see how reaction builds on Monday... but David Cameron just isn't getting that 'hope', 'change' and 'wow' factor that accompanied Tony Blair in 1997, is he?
Cameron's only consolation in that regard is that Gordon Brown will never be able to achieve the popularity that Tony Blair had, neither.
You may have forgotten now, but Tony Blair was really, really, really popular in 1997.
...and then the Iraq war happened (and Blair still won the election afterwards).
But Cameron - and Brown - both lack the 'Blair factor'.
Looking at a few newspaper comments pages, there's lots of anecdotal evidence of people choosing between UKIP and the BNP instead of Labour and Conservative.
It's highly unlikely that is representative of widespread public attitude, but look around those newspaper comments pages - there is an apparent dialogue of people shifting to non-establishment parties.
As for the Liberal Democrats, by even typing their name, this blog has just mentioned them more than can be found in any public posts on the net. Seems Nick Clegg is the biggest failure of all. Why are the LibDem's doing absolutely nothing? Look to the leadership is the normal answer.
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